MailSequence. Install

The first email.
Just the beginning.

Turn a first touch into a real conversation.
Build personalized email sequences, reach the right CRM audience and automate your next steps in Bitrix24.

Install in Bitrix24 See how it works
Bitrix24Your CRM. Your email.
One connected workflow.
From introduction to conversationSample sequence
New lead in CRM
Email 1 · IntroductionLet’s start with your goalsHi Anna! Thanks for your interest…
Wait 2 days
Email 2 · Share valueAn idea for your next stepHere’s a similar project to explore.
A
“Thanks! Let’s talk.”Your customer replied — time to step in
Stop the sequence when a customer replies*
Less manual follow-up.More time for real conversations.

Your next conversation.
Already in the plan.

You choose who to reach and what to say.
MailSequence takes care of the sequence and timing.

  1. 1

    Choose your audience

    Select a fixed list of contacts or leads, or build a dynamic audience with CRM field conditions.

  2. 2

    Build your automation

    Combine reusable email templates, delays, If/Then conditions, tasks and CRM updates in one workflow.

  3. 3

    Launch and track the response

    Start manually or trigger a sequence from CRM events. Track results for the sequence and each recipient.

Explore a sample sequence

After the first introduction

To: Anna · CRM contactWhen the sequence starts

Let’s start with your goals

Hi Anna,

Thanks for your interest in our team. Tell us what you’re looking to achieve, and we’ll help you find the right approach.

Happy to help,
Alex

Name filled in from CRM

Example only. You choose the email content and timing.

Automated follow-up.
Your personal touch.

The tools to make every follow-up feel relevant.

Create once.
Make every message personal.

Build reusable message templates in the visual editor or work directly with HTML. Personalize the subject and body with CRM fields, add a sender signature, preview your message and send a test email.

See personalization in action
Personalized from CRM

Anna, here’s an idea
for your team.

Best, Alex
Your account manager

Illustrative template and CRM values.

Your timing. Your pace.

Set working days, hours, time zones and sending limits. Find the right rhythm for your audience.

See how people respond

Sends, opens, clicks and replies. See the big picture and each recipient’s history in one place.

A reply changes the plan

Set sequences to stop on a reply, bounce or unsubscribe. Reply detection requires an incoming mailbox connection.

Send from your own email

Connect your preferred provider in MailSequence.

SMTPSendGridmailgun

The right people.
Two ways to reach them.

Create a recipient audience that fits the job: a specific group you select, or a set of rules that finds matching CRM records.

Static audiences
Select contacts or leads and save a fixed recipient list. Membership stays as you selected it until you edit the audience.
Dynamic audiences
Define CRM field filters with all / any conditions and individual exclusions. Matching records are retrieved when the audience is resolved for a preview or launch.

A new matching lead can appear in a dynamic audience on its next evaluation. It is not automatically enrolled in an already-running sequence.

Who receives the email?

Example CRM data

Selected by you: Anna and Chris.

LeadCRM statusAudience
AnnaWebsiteNewIncluded
ChrisReferralQualifiedIncluded
SamWebsiteQualifiedNot included
2 recipients

Your saved selection stays fixed when CRM fields change.

Local demo: change a CRM value, then compare both audience types.

More than a sequence.
A workflow that responds.

Use conditions to choose what happens next. Send an email, create a task or update a CRM record — all within your automation.

Give every outcome a next step.

Combine Automated email, Delay, If/Then branch, Task, Update CRM and Stop sequence steps. Check email activity or CRM field values to choose a path.

A dedicated robot in Bitrix24

Send emails with the MailSequence robot from Bitrix24 automation rules. Bring email sending into your existing CRM workflow.

For multi-step workflows, use MailSequence’s Automated email step alongside conditions and CRM actions. Launch manually or from supported CRM events.

Try this example: did the lead click?

A click takes the lead to a follow-up task and a CRM update.

TriggerNew lead in Bitrix24
Automated emailSend your introduction template
Wait 2 days, then check:Did the lead click an email link?
Yes · Click detected
Create a follow-up taskAssign an owner and a deadline
Update the CRM recordSet your chosen field values
No · No click detected
Send a helpful follow-upUse another message template
Wait before the next stepContinue at your own pace

Illustrative workflow with user-defined timing and actions. Click conditions require tracking to be enabled. Actual field updates depend on the entity and permissions.

Keep your sending
under control.

Sending limits work at both levels: the sender you connect and each automation you build. Control volume and avoid sudden sending spikes.

Per sender

Set hourly and daily caps for each connected email account. They apply across automations using that sender.

Hourly limit
Emails per hour
Daily limit
Emails per day

Per automation

Set the sending pace and daily volume for each workflow. Choose working days, a time window and a time zone.

Throughput
Emails per minute
Daily volume
Emails per day
Timing
Delays and sending windows

A steadier sending pace helps you manage sender reputation. Limits alone cannot guarantee inbox placement or prevent blocklisting; recipient consent, email quality, domain authentication and provider policies also matter.

Every contact has
a next step.

Start with one task on your team’s list.
Here’s what the follow-up could look like.

Sales

A lead gets in touch.
Help them decide.

IntroductionSolutionMeeting

Build interest in your offer with a series of useful emails.

Onboarding

A customer joins you.
Help them get started.

WelcomeGuidanceSupport

Guide new customers through their first steps after a purchase.

Re-engagement

The conversation went quiet.
Give it a fresh start.

Follow-upNew valueConversation

Reconnect with an existing audience through a relevant offer.

Make your next
follow-up happen.

Add MailSequence to your Bitrix24
and build your first customer email sequence.

Install in Bitrix24 Opens the official app listing in the Bitrix24 Marketplace

Before you
press send.

A few answers
before you get started.

Can I create and reuse my own email templates?

Yes. Create message templates with the visual editor or HTML, personalize them with CRM fields and add a sender signature. Preview your message, send a test email and reuse the template in different automation steps.

How are static and dynamic audiences different?

A static audience saves the contacts and leads you select. A dynamic audience retrieves records that match your CRM field filters when evaluated. You can combine all / any conditions and exclude individual recipients. A changing audience does not automatically add recipients to an already-running sequence.

Can an automation create tasks or update CRM records?

Yes. Add If/Then conditions, task creation and CRM entity updates alongside emails and delays. For example, a tracked click can lead to a task for a manager and a field update, while the other path sends a follow-up email. You configure the conditions and actions.

Do sending limits keep my emails out of spam?

They help you control volume and avoid sending spikes. Set hourly and daily limits per sender, plus throughput and daily limits per automation. Sending waits when an applicable limit is reached. This does not guarantee delivery to the inbox or prevent blocklisting: recipient consent, domain authentication, message quality and provider policies still matter.

What do I need to get started?

Install MailSequence in your Bitrix24 from the Marketplace. Then connect a sender through SMTP, SendGrid or Mailgun, create a template and sequence, choose your CRM audience and test your email before launching.

Can I send from my own email address?

Yes. Connect your mailbox through SMTP or set up SendGrid or Mailgun. You can configure the sender name and address, reply-to address, signature and sending limits. Sending availability depends on your provider’s settings and restrictions.

What happens when a customer replies?

Enable “Stop on reply” and configure incoming email tracking through IMAP. Once a matching reply is detected, further emails to that recipient will stop. Without incoming email tracking, the app cannot detect replies automatically.

Which results can I track?

Analytics includes sends, opens, clicks, replies, bounces and unsubscribes. View the whole sequence or individual recipients. Open and click tracking must be enabled; email clients may affect the accuracy of this data.

How does the Bitrix24 email robot fit in?

The dedicated MailSequence robot sends emails from Bitrix24 automation rules. Inside MailSequence, the Automated email step is part of a flexible multi-step workflow with delays, conditions, tasks and CRM updates. You can launch those workflows manually or through supported CRM events.

Where can I find pricing and terms?

You can find the current terms on the MailSequence listing in the Bitrix24 Marketplace. Your chosen email provider may charge separately for its services.

* Automatic stopping on reply requires the stop condition to be enabled and incoming email tracking to be configured.